TV DMA MAP HOW TO
TV DMA MAP TV

Map of Television Market Areas in the contiguous United States (2013)ДЄ Television Market Area ( TMA) is a group of counties in the United States covered by a specific group of television stations. In countries such as the United States, media regions are defined by a privately held institution, without government status in countries such as the United Kingdom, government-run television stations map their own regions.

TV DMA MAP HOW TO

This information is used by advertisers to determine how to reach a specific audience. Market researchers also subdivide ratings demographically between different age groups, genders, and ethnic backgrounds as well as psychographically between income levels and other non-physical factors. AM band and FM band radio ratings are sometimes separated, as are broadcast and cable television.

TV DMA MAP TV

In the United States, radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more names being used to identify a single region (such as WichitaвЂ“Hutchinson, Kansas ChicoвЂ“Redding, California AlbanyвЂ“SchenectadyвЂ“Troy, New York and HarrisburgвЂ“LebanonвЂ“LancasterвЂ“York, Pennsylvania). Markets are identified by the largest city, which is usually located in the center of the market region. Nielsen measures both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. They can coincide or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Short description: Geographic area with mostly the same set of media outletsДЄ media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content.

Tv dma map